Our Story

It all began with two close friends in a neighborhood coffee shop, as many good stories do. We ordered lattes, with a shot of meaningful conversation, and talked about the next phase of our lives. Lisa bravely shared her struggles with depression and her time in the hospital. In group therapy, she found solace and newfound strength in the story of "The Eagle and the Crow". The majestic eagle became our symbol and AmazingU was born. For that reason, we created our products as a physical reminder to show you just how amazing you are. We feel the truest sense of belonging and connection when we are seen, heard, celebrated and appreciated.

Lisa & Sophie

The Eagle and the Crow

The crow is a bird who dares to attack an eagle by sitting on its back and biting its neck. The eagle does not spend energy fighting the crow, but simply ignores it, opens its wings and begins to fly higher. The longer the crow is on the eagle's back, the harder it is for the crow to breathe and it eventually falls off.

We will all experience crows in life- rejection, anxiety, feeling disconnected or questioning our purpose. But we are NOT our mistakes or struggles. And in those moments, we need to begin to practice self compassion, and start loving ourselves, celebrating our victories, as well as celebrating and encouraging others. And as you do, always remember...you are enough; right now, as you are. You have always been enough. We hope you wear our bracelets and feel strength and empowerment. We hope you hug Ellie the Eagle and are reminded of your resilience. Together, Let's Soar Higher!

Photography by Ken Wiele, kenwielephotography.com

How We Give

As advocates for mental health support and resources, a portion of our proceeds will be donated to NAMI

(National Alliance on Mental Illness). NAMI is the nation's largest grassroots organization dedicated to building better lives for the millions of Americans affected by mental illness.